Market expansion
We assess new markets, customer demand and competitors to help you decide where to expand. We then develop an entry plan based on your goals and resources.
Turning insight
into impact.
Your partner in market expansion, marketing strategy and organisational change. We help small and medium-sized organisations make clear decisions and take practical next steps.
Where we can help.
Your next decision might be where to expand, how to reach customers or what needs to change within your organisation. We shape the project around that decision and the resources you have.
Marketing strategy
We help you understand your target customers and explain why they should choose you. Together, we develop a marketing plan covering your messages, channels and activities.
Organisational change
We help you clarify roles and responsibilities and improve how work is organised. Together, we agree on the changes needed and support your team in putting them into practice.
Our work in practice.
These projects were completed by members of our team in previous consulting roles. They cover market expansion, commercial development and organisational change.
Food technology startup: market expansion.
Planning international expansion
A food technology startup wanted to expand into the UK, Norway and the Netherlands. The project assessed market opportunities, prospective customers and competitors to develop a targeted market-entry strategy.
Biotechnology SME: commercial development and marketing.
Finding customers and partners
A biotechnology SME wanted to reach customers and partners in Europe and Asia. The project combined market research, targeted lead generation and marketing recommendations to guide its outreach.
NGO: organisational change.
Supporting organisational change
An NGO was changing its structure while seeking to maintain employee satisfaction. The project assessed leadership and communication needs and recommended practical improvements to support the transition.
A clear plan.
A shared effort.
You work directly with the people leading your project. We agree on the scope, responsibilities and deliverables together, with regular dialogue throughout the work.
Understand
We get to know your organisation and what you want to achieve. Together, we agree on the project’s scope and deliverables.
Explore
We investigate the options and test assumptions against research, relevant information and your team’s experience.
Plan
We turn the findings into priorities and a practical plan, with clear responsibilities and measures of progress.
Act
We agree on the next steps and follow-up. Where implementation is part of the scope, we work with your team to put the plan into practice.
The people behind Point.Essence.
Point.Essence Consulting is based in Copenhagen. Our team brings together experience in business development, project management, marketing, digital design and IT consulting. Our backgrounds include consulting projects, operational roles and team leadership.
We combine these perspectives to understand the challenges you face. As a small team, we stay close to the work and the people involved, shaping our recommendations around your goals, resources and organisation.
- Combined professional experience
- Consulting experience across the team
- Working directly with you
Gavin G. Rasmussen
CEO · Co-Founder · Consultant
Gavin’s experience spans consulting, business development, procurement and supplier management. He has led consulting teams, supported the adoption of new IT systems and assisted with teaching master’s-level courses.
LinkedIn
Peggy Ho
COO · Co-Founder · Consultant
Peggy’s experience spans business development, consulting and entrepreneurship. She has led client acquisition, coordinated consulting projects and run an online retail business in Taiwan, adapting product selection to local demand.
LinkedIn
Ahmed Badawi
CMO · Co-Founder · Consultant
Ahmed’s experience spans IT consulting, marketing and digital design. He has led a marketing and design team and contributed to the implementation and maintenance of complex public-sector IT systems, with a focus on quality assurance.
LinkedIn
Viktoria Nannestad
CSO · Co-Founder · Consultant
Viktoria’s experience spans marketing, project management and business development. She has managed client relationships and a range of consulting and business projects, coordinated logistics and co-led a marketing team.
LinkedInTo the point.
True to your essence.
We respect the essence of your organisation, and from that point onward, we build towards a successful future together.
What is your
next move?
Tell us about your organisation, the challenges you face and what you want to achieve. Let’s explore whether we’re the right fit and what a project could involve.